Integrity. Passion. Drive. Enthusiasm.

Experienced B2B marketing leader adept at translating business objectives into actionable strategy, delivering quantifiable impact on revenue through integrated marketing programs and capabilities. Collaborative and purposeful, effective at connecting ideas, people and processes to achieve successful business outcomes. A change agent, experienced at deploying and socializing new processes, tools and techniques in support of achieving business outcomes.

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Professional Bio

Industry-recognized Marketing Leader adept at helping companies convey expertise and value to the market while connecting products and solutions to key customer challenges, through written and spoken words and through the technology that enables customer outreach.

With an early foundation in marketing research and analysis, and a broad and progressive financial services and technology marketing background, I have a knack for making the complex simple, distilling and translating complex topics and processes into business-oriented and persona-based solutions.

Focused on delivering strategic integrated marketing campaigns and programs that generate demand and position the business as a thought leader and subject matter expert, while collaborating across sales, product and the broader marketing organization to deliver quantifiable revenue utilizing both traditional and non-traditional marketing techniques.


Accolades

  • 2020 Finalist, Best COVID-19 Communications Response, Technology Association of Georgia

  • 2020 President’s Award for Positive Customer Impact (COVID Response Team), Equifax

  • 2019 Finalist, Best Integrated Marketing Campaign of the Year, Technology Association of Georgia

  • 2018 Most Successful Marketing Campaign, Equifax

  • 2018 Killer Content Awards Winner, Measurable ROI, The Demand Gen Report

  • 2017 Finalist, Best Integrated Marketing Campaign of the Year, Technology Association of Georgia  

  • 2016 VIP Woman of the Year, National Association of Professional Women

  • 2010 Phenomenal Woman of North Fulton, American Business Women’s Association

  • 2010 Woman of the Year, American Business Women’s Association

 Please contact me directly to learn more: theresa.freas@theresafreas.com